I was responsible for designing and developing Freshio's website from the ground up, ensuring it not only reflected the brand's clean and reliable image but also worked as a powerful tool for attracting and converting new clients.
From layout and copywriting to user experience and responsiveness, every detail was carefully crafted to align with their mission of delivering top-tier cleaning services with a fresh approach.
The Problem
Before the website was launched, Freshio faced challenges common to many service-based businesses: limited online visibility, difficulty explaining their full range of services in a simple and professional way, and a lack of trust from potential clients due to poor or outdated web presence. Their previous digital footprint made it hard for customers to find them, understand what they offered, or feel confident enough to book their services. This was especially critical in a competitive industry where first impressions determine whether someone makes contact or leaves the site.
The Goal
The main objective was to create a visually clean and easy-to-navigate website that clearly communicates Freshio’s services and values, while guiding users toward taking meaningful action — whether that’s calling, booking a service, or reaching out via the contact form. The site needed to be mobile-responsive, fast-loading, and optimized for clarity, so that visitors could quickly understand what the business is about and feel confident in choosing them over competitors. Trust, simplicity, and conversion were the key priorities.
